It is the free giveaway of a particular cryptocurrency coin/token to the community that is supportive of the crypto project. It also serves as an incentive for hodling a particular coin/token.
The early airdrop practice was based on a purpose to gain an early community of users who can get excited about the coin/token project and evangelize it for the developer.
Beyond the early use, airdrop is now a common practice adopted to encourage loyalty of the community continuously toward the project at different stages of the crypto project life cycle.
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